---

Specific things you can do to attract new customers
A recently released business survey reveals frustration as 65 percent of respondents claim an inability to consistently follow up with sales leads as the top concern.
 

"The best way to predict the future is to invent it."-Alan Kay What are some specific things you can do to Attract New Customers to Your Communities?  Let’s look at a few ideas, perhaps they will spark some things you can try:  Your communities' compelling lifestyle features must be well communicated and must differentiate your communities from your competition.  One of the areas most overlooked is providing customers with evidence and reasons to believe your claims.  Do you do a good job of communicating your "trophies" and backing up your claims with testimonials, awards, evidence, etc.?  Suggestion: Include links to or actual testimonials (video testimonials are powerful) as your signature to your outbound emails.   Re-activate and leverage your dormant prospects and current customer relationships.  Revisit dormant, inactive prospects and express your interest in re-kindling the relationship and updating them on your exciting current happenings.  They might have expressed interest in your projects at one time and may well be receptive to re-activating their relationship with you now that the time is right and homes are more affordable than ever.  However, you must rekindle that interest and share with them the benefits of your communities once again.  Give them an inducement (bonus, open house, additional spiffs, etc.) for taking action and visiting your community once again.  Suggestion: Run "Revival" (for dormant) and/or "Kick-start" (for new prospects or a purchased list) email campaigns with interactive landing pages (like this) to wake up sales opportunities.   Formalize and optimize your referral systems.  Your best referrals are your residents and owners. Be sure to reach out to them and thank/reward them for their willingness to refer your community. They can provide valuable testimonials for you to use and probably even know people that would make great neighbors and residents. Communicate with these people often to spark the idea of referrals and maintain top-of-mind awareness.  Referral source cultivation is one of the most underutilized yet low-cost, high-yield marketing weapons that exist.  Suggestion: Create "Referral" interactive landing pages; include them in your signatures and outbound emails.   Leverage those relationships that your business helps to financially support (realtors, mortgage brokers, your business partners, suppliers, friends of employees, etc.).  To determine who would be good formal/informal sales agents for your communities, ask questions like:  "Who do you know who would love to live here?"  Identify these relationships and ask these folks to help through leads, referrals, testimonials, etc.  Make the process fun and easy for everyone. Find creative ways to reward for leads and referrals. Suggestion: Run a special referral promotions (like a "Realtor" campaign) using an Interactive Landing Page. Never lose sight of the fact that you are first and foremost a sales and marketing machine!!! Stay committed to the process and stay focused. Want help getting better sales results in your communities?  Give us a call. We have plenty of experience, and it’s yours for the taking. Your friends at info@DevelopersAdvantage.net www.DevelopersAdvantage.net 239-337-2667